Agency Receives Among Top Scores in Five Criteria from Independent 研究 Firm
弗吉尼亚州费尔法克斯., 2月. 11, 2021 /美通社/——ICF下, ICF (NASDAQ: ICFI)的市场营销, communications and digital transformation agency, announced today that it was named a "strong performer" among customer database and engagement agencies by leading global research and advisory firm Forrester 研究 in its latest evaluation of 1:1 marketing services firms: The Forrester Wave™: Customer Database & 咨询机构，2021年第一季度.
"ICF下 is a hands-on agency with a strong focus on strategy and zero-party data,报告称. The agency was recognized as a "solid partner" for "marketers who are looking for an agency to develop a strong first-party led data strategy and marry it to outcomes and experiences in owned channels."
The authors also make note of ICF下's recently launched "participation framework," which "reimagine[s] the customer journey as one of 'participation,包含忠诚, 宣传, 和身份."
ICF下通过29项标准进行评估, receiving the highest possible rating in five: data sourcing, 零方数据能力, 顾客价值分析, customer engagement strategy and strategic planning. The agency's next highest scores were in 15 criteria including database management; identity resolution; operations technology; data localization; assessment and strategy; ongoing support; advanced analytics; creative and content creation services; diversity, equity and inclusion; market approach; innovation roadmap; and more.
"We approach each client engagement with a participation point-of-view," said 克丽丝屈里曼, managing partner and group lead for ICF下. “这个角度看, 结合我们广泛的忠诚度专业知识, and backed by the full strength of 功能 across ICF下, enable us to empower our clients to shape relationships with customers that will stand the test of time. We believe inclusion in this year's Forrester report validates our approach and our commitment to delivering innovative data-driven customer engagement strategies to our clients."
ICF下 brings together ICF's global award-winning marketing, communications and associated technology expertise. The agency offers a full set of 功能 designed to drive participation with clients' most important stakeholders. 这包括启发策略的见解, 实现连接的技术, creativity that builds meaningful relationships, 以及价值最大化的效率.
关于ICF
ICF is a global consulting services company with over 7,000名全职和兼职员工, 但我们不是典型的顾问. 在ICF, business analysts and policy specialists work together with digital strategists, 数据科学家和创意人员. We combine unmatched industry expertise with cutting-edge engagement 功能 to help organizations solve their most complex challenges. 自1969年以来, public and private sector clients have worked with ICF to navigate change and shape the future. 欲知详情，请浏览 ce-unieditions.com.
Caution Concerning Forward-looking Statements
Statements that are not historical facts and involve known and unknown risks and uncertainties are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Such statements may concern our current expectations about our future results, 计划, operations and prospects and involve certain risks, including those related to the government contracting industry generally; our particular business, 包括我们对美国合同的依赖.S. 联邦 government agencies; our ability to acquire and successfully integrate businesses; and the effects of the novel coronavirus disease (COVID-19) and related 联邦, state and local government actions and reactions on the health of our staff and that of our clients, the continuity of our and our clients' operations, 我们的经营业绩和展望. These and other factors that could cause our actual results to differ from those indicated in forward-looking statements THAT are included in the "Risk Factors" section of our securities filings with the Securities and Exchange Commission. The forward-looking statements included herein are only made as of the date hereof, and we specifically disclaim any obligation to update these statements in the future.
联系人: 劳伦·戴克, 劳伦.dyke@ICF.com, +1.571.373.5577
源ICF
