ICF Launches ICF Olson, One of the World’s Top Agency Companies

Icf (nasdaq: icfi), a leading provider of consulting and technology services, 今天宣布推出ICF Olson, a full-service marketing agency purpose built to address the new realities facing clients today.

Built via a series of acquisitions of best-in-class agencies beginning in 2012, ICF Olson is uniquely focused on the intersection of creativity, technology and strategy in areas such as experience management, 忠诚度与客户关系管理, digital platforms and strategic communications. And ICF Olson’s deep expertise in data analytics is able to inform strategies in ways that make those capabilities even more potent.

With more than 800 employees across 14 offices throughout the United States, 加拿大和印度, it ranks as one of the top 50 agency companies in the world by revenue. 

“统一这些能力, we’re answering an urgent demand in the marketplace," said ICF Chairman and Chief Executive Officer Sudhakar Kesavan. "There are many technology-focused providers who work well with CTOs and CIOs, and many creative agencies that excel at creative- and communications-oriented solutions, but ICF Olson is the rare agency that truly excels at both."

ICF Olson features unmatched expertise across the spectrum of marketing services, with recent major accolades including being named a “leader” in 忠诚度与客户关系管理 by Forrester 研究, Public Relations Agency of the Year by PR Week, and Adobe Marketing 云 North American Partner of the Year, as well as having received 27 Effie Awards –the marketing industry’s highest accolade for effectiveness- for its individual brand campaigns.

The agency boasts a flexible structure that allows it to lead and deliver work as a comprehensive, 端到端客户端解决方案, but also through four best-in-class agency teams. 这些是奥尔森数码的, 广告), 奥尔森参与公关, 社交媒体), (英译汉)1 .忠诚, CRM), and ICF Olson (digital- and technology-enabled platforms and solutions). 传统上, clients have had to turn to holding companies to get those capabilities together, in the form of separate businesses effectively competing with each other for client fees. But ICF Olson’s diverse capabilities are provided under a single profit-and-loss statement, giving it both the flexibility and the incentive to provide the best solution for clients regardless of where they fall in the corporate structure. 

ICF Olson’s Executive 领导 Team consists of Margaret Murphy, Olson和ICF的总裁, 布莱恩Specht, 奥尔森Engage的总裁, 还有马修·范·伯根, 数字解决方案总裁, 以及首席增长官迈克尔·布朗, 高级副总裁埃里克·哈金斯, who leads operations and financial management across the group, 以及首席人才官凯文·汉森.

“其他机构很少, 如果有任何, 谁来制定战略, create the solution and manage its implementation in the way that ICF Olson can and does for leaders in virtually every industry,凯萨万说. "The balanced breadth and depth of our expertise is going to add significant value for our clients."